Branding fruit isn't easy. But one apple company is trying to build awareness for its New York-grown apples. Some U. brands are hesitant to spend money on marketing during Lunar New Year because it happens right at the beginning of the year. But without the noise from other brands, startups are seeing Lunar New Year as a chance to stand out from the crowd and showcase their brand identity.

In this edition of the weekly research briefing, we examine how Target is considering adding a paid membership program similar to Amazon Prime or Walmart Plus, as seen in data from the newly released Modern Retail Index on e-commerce experience strategies.

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Free online webinar series: New job search strategies. Register for limited seats on multiple dates and times. Lose yourself in this thriller featuring Detective Michael Bennett, available in its entirety here for AARP members. TED Talk: StoryCorps founder Dave Isay shares why you should start recording meaningful conversations.

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Take our quiz and match the big name celebrities to their quotes about aging and words of wisdom. You'll find everything you need to know before embarking on your next adventure.

Comedian discusses famous friends, podcasting, raising twins, keeping healthy in her 50s and why she wants to live to be Documentary touches on everything from the acting legend's childhood to how he continues to excel.

In this TED Talk, spoken word poet Sarah Kay shares how she sees the world and her love of writing. In this mat and standing practice, you'll learn mobility exercises to improve everyday activities.

Psychologist Kelly McGonigal aims to change your mind about how you view emotional pressure. The third novel in the best-selling author's Two Rivers series is available free online for AARP members. Gripping mysteries and other novels by popular authors available in their entirety for AARP members.

In new book, the country star shares lessons on living, loving and eating, and we've got three recipes to try. Virtual talk looks at America's history through the lens of recipes; plus, try buttermilk biscuits and more. Make root vegetable and roast chicken pan stew, carrot ginger salmon and cauliflower bolognese.

And we share three of her recipes, including orange marmalade-glazed ham and one-pot oven risotto. Chef April Dodd returns to demonstrate how to whip up this tasty addition to your dinner menu.

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From music venues not just country! to local shops and eateries, the entertainer shares her picks. Ready to roam alone?

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Football Facts. Book Smarts. Kyle MacLachlan, Christie Brinkley, Jennifer Aniston, Alice Walker and other stars toast another year. From decluttering your devices to using trackers, we present practical tips and invite you to share your own.

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Businesses can offer various exclusive deals and promotions to their loyal customers such as discounts, loyalty points, free gifts, free shipping, early access Exclusive access is one of the most common approaches to keeping a loyal customer engaged. Through tiers, you can offer your customers exclusive Loyalty programs have been trending towards soft loyalty benefits, like exclusive or new access to products

Access to exclusive offers - One of the key benefits of offering exclusive discounts is the ability to increase customer engagement. When customers feel that they are Businesses can offer various exclusive deals and promotions to their loyal customers such as discounts, loyalty points, free gifts, free shipping, early access Exclusive access is one of the most common approaches to keeping a loyal customer engaged. Through tiers, you can offer your customers exclusive Loyalty programs have been trending towards soft loyalty benefits, like exclusive or new access to products

Some U. brands are hesitant to spend money on marketing during Lunar New Year because it happens right at the beginning of the year. But without the noise from other brands, startups are seeing Lunar New Year as a chance to stand out from the crowd and showcase their brand identity.

In this edition of the weekly research briefing, we examine how Target is considering adding a paid membership program similar to Amazon Prime or Walmart Plus, as seen in data from the newly released Modern Retail Index on e-commerce experience strategies.

Subscribe Login. Sections Marketing Operations Technology. Explore Podcasts Awards Events Newsletters. Topics The Amazon Effect New DTC toolkit Store of the Future All Topics.

Connect Facebook Twitter LinkedIn Spotify. Digiday Media Digiday Glossy Modern Retail Worklife Custom. By providing exclusive content, brands can create a sense of community and make customers feel like they are part of something special.

Overall, rewarding loyal customers with exclusive perks is a great way to retain them and make them feel appreciated. By offering VIP content, special offers, and early access to sale items, brands can ensure that their most valuable customers do not feel taken for granted and continue to shop with the brand.

Increase customer LTV Retain high value customers. Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it EXPERT TIPS.

Other tactics for Email. Welcome new newsletter subscribers with an email or a sequence of emails. The best practice is to keep new subscribers in a 7-day nurture sequence Send an automated email message or a sequence of messages to customers that started filling their basket but did not yet complete the checkout Pre-announcing upcoming releases and providing a sneak peek of the products builds excitement and generates a fear of missing out FOMO.

Collaborating with the best eCommerce website developers in Jaipur ensures that your online store is designed to showcase exclusive access effectively, capturing the attention of potential customers and creating a positive shopping experience.

Exclusive access rewards your loyal customers, fostering a sense of appreciation and strengthening their loyalty to your brand. By offering early access or special perks, such as discounts or freebies, you make your customers feel valued and connected.

This, in turn, encourages them to engage more with your brand, share their experiences, and promote your new product releases through word-of-mouth and social media. Collaborating with the best eCommerce developers in Jaipur helps ensure that the process of granting exclusive access is seamless and provides an excellent user experience.

Limited-time exclusive access to new product releases creates a sense of exclusivity and scarcity, driving a sense of urgency among your customers. Scarcity triggers the fear of missing out, motivating customers to make a purchase before the opportunity disappears.

This can significantly increase sales and create a sense of desirability around your brand. The best eCommerce website platform in Jaipur can help create a seamless and secure system for granting exclusive access to your customers, ensuring a smooth purchasing process. Offering exclusive access provides an opportunity to gather valuable feedback and insights from your most dedicated customers.

Their opinions and experiences can help you refine your products, make improvements, and tailor future releases to better meet their needs. Actively encourage customers to share their feedback and provide a platform for them to do so.

Collaborating with the best eCommerce website developers in Jaipur ensures that you have the necessary tools and features to collect and analyze customer feedback effectively.

Exclusive access generates buzz around your brand and products. By creating a sense of excitement and exclusivity, you attract attention and create a demand even before the official release. This increased interest and engagement can translate into higher sales and revenue.

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