Resorts World Manila wanted to transform and digitalize its loyalty program. We helped it enhance the experience of its existing consumers and bring in new customers to the business. The main goal was to make digital membership cards and eliminate paper cards. The company used our Pass Designer to create a personalized look for the cards.

It then launched campaigns on Facebook, its website, and traditional media. The members received free movie passes, which was an attractive offer. It generated 27, memberships in just 24 hours! Pernod Ricard operates in the wine and spirits sector worldwide.

Together with PassKit, the brand worked to increase customer engagement. Our main goal was to compile user profiles and redemption data.

That way, Pernod Ricard could make informed and effective marketing decisions. It used the data to segment customers and promoted its brand. It is the most effective way to show consumers you care about them and appreciate their businesses.

Luckily, technology has advanced, so you can build your program without the help of IT or design teams. PassKit makes that happen. Our solution lets you design and launch a unique rewards program in just a few minutes.

Skip to content. December 13, On a mission to help all businesses profit from passes. Share on facebook.

Share on twitter. Share on linkedin. Image source: Freepik Customer loyalty programs improve the brand experience.

Sign your free trial now! What is a rewards program for small business? Image source: Freepik A rewards program for small business allows existing customers who frequently purchase your products to earn points and redeem them for rewards. The key benefits of creating a rewards program for small business Image source: Unsplash You must reward loyal customers for choosing your brand over so many others.

It increases engagement and strengthens the relationship between companies and consumers. They will engage with your content more when they might earn rewards. Improved customer experience — consumers form their opinion of your brand from the moment they interact with you. As a small business owner, you can influence their opinion by giving them rewards, discounts, and gifts.

Increased customer retention — rewards programs for small business are a practical part of a customer retention strategy. Who would want to leave a brand whose loyalty program awards them? Increased sales — loyalty programs are attractive incentives.

Create brand advocates — consumers with loyalty cards for business become brand advocates. They share their stories with family and friends, expanding your audience base. When your customers are happy, they will help you acquire new customers , increasing your sales.

Do you wonder how customer loyalty programs work? We have the answer you need. How do customer loyalty programs work? Image source: Freepik You must understand how a loyalty program works to take advantage of its benefits. Here is a brief explanation: Companies first set up rewards programs using customer loyalty software like PassKit.

The tool helps you create and design your loyalty program with just a few clicks. It is much easier and cost-efficient compared to custom app building. Brands launch customer loyalty programs. They distribute physical cards to customers or opt for a digital solution that makes the program available to shoppers on their mobile devices.

Companies decide which incentives to offer customers to thank them for repeat business. Shoppers can earn reward points, a special discount, or a gift. Customers visit a brand to purchase products or services. They show their loyalty program cards during each transaction. The system logs their purchase and ensures they accumulate reward points.

Offer discounts frequently to encourage customers to return to your business. Free products or services — loyalty programs exist because of customers. Remind them you care about them by giving them a free product or service. Whether you own a nail salon, gym, hotel , or restaurant, you can consistently offer something for free.

Loyalty points — most customer loyalty programs enable consumers to earn reward points. Once they accumulate a specific amount, they receive a discount, gift, or other. Vouchers or coupons — inform consumers they will receive a voucher or coupon when they accumulate points. It can encourage customers to make frequent purchases.

Exclusive access to new or limited edition products — all businesses operate in a competitive market. To make your new or limited edition products stand out, give them to your loyal customers. Do these rewards have an impact on consumers?

They sure do! How do rewards impact customer spending behavior? Are there any restrictions on rewards in a customer loyalty program? Here are the two widely used restrictions: Points and vouchers have an expiry date — imagine that members of your customer base see your loyalty campaigns.

They decide to make frequent purchases to receive points and coupons. After some time, they go to redeem them only to find out they have expired. High-threshold requirements — taking months to earn loyalty rewards is off-putting to people.

They want to benefit from their purchases shortly, so we suggest you avoid this requirement. Their customer base would receive every fifth coffee, seventh burger, or tenth cocktail free. However, times are changing. Many people opt to pay with Apple Wallet or Google Pay rather than carry wallets or physical cards.

Businesses in the food and beverage industry leverage PassKit to digitalize their customer loyalty programs and respond to consumer needs.

You can also review our credit card rating methodology. Countries Visited: 28 U. States Visited: Countries Visited: 44 U. Countries Visited: 10 U. We may be compensated when you click on product links, such as credit cards, from one or more of our advertising partners.

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Opinions and recommendations are ours alone. As the saying goes, you need to spend money to make money. With that in mind, you may as well get a solid return on your business expenses in the form of airline miles, cash-back, hotel points, or transferable miles and points.

Depending on the type of business expenses you have, you may be able to rake in tons of travel points each month! You can use these miles, points, or cash-back to reinvest in your business — if your next company trip is booked using miles and points, you can use the cash you saved for other important aspects of your business.

Start by assessing your business credit card situation. There are 3 different types of cards you can use for business purchases:. Use this information to guide your application decision when picking a credit card for your business. Hot Tip: Make sure to use your business credit cards wisely — they often have higher interest rates and can affect your personal credit report if you miss payments or otherwise misuse your credit.

Transferable points cards are generally issued by banks. The award points accrued by these cards can be transferred to various airline and hotel partners, or even be redeemed for credit toward paid flights or merchandise. However, the best values are usually found when transferring points to airline partners to book international business class seats.

Right now, there are 2 major issuers of business transferable point credit cards: Chase and American Express. The Ink Business Preferred ® Credit Card is a powerhouse for earning lots of points from your business purchases , especially for business owners that spend regularly on ads.

Plus the card offers flexible redemption options, including access to Chase airline and hotel transfer partners where you can achieve outsized value. Business owners will also love the protections the card provides like excellent cell phone insurance , rental car insurance, purchase protection, and more.

This card offers great rewards and no annual fee. Any new business owner that needs to get going will enjoy this card. The Ink Business Cash ® Credit Card has a lot going for it that makes it a compelling choice for small business owners.

The Ink Business Unlimited card is a stellar option for business owners looking for a no-fuss uncapped 1. As a business owner, you likely keep pretty busy and probably prefer a credit card that just keeps things simple. If so, the Ink Business Unlimited ® Credit Card might be just the card for you.

With straightforward cash-back earnings on everyday purchases and large expenses, tools to help you monitor your business, and multiple ways to redeem your rewards, this is a great card option to consider.

These cards have different benefits and earn bonus points on specific categories like travel, office supply stores, telecommunications, and more.

Chase Ultimate Rewards can be transferred to many Chase airline and hotel partners , including some powerful transfer partners like United Airlines, Singapore Airlines, Hyatt, and Virgin Atlantic. American Express offers a handful of small business credit cards. They have varying benefits like lounge access, bonus points on specific purchase categories, and even rebates on Global Entry and other travel expenses, take a look at our review of the Amex Business Platinum card to find out more about these benefits.

Like Chase, American Express has its own award currency, called Membership Rewards. This card is ideal for business travelers who enjoy luxury travel and are looking for a card loaded with benefits!

The Business Platinum Card ® from American Express is a premium travel rewards card tailored toward business owners who are frequent travelers with a high number of annual expenses. The current public offer is , points. This targeted offer was independently researched and may not be available to all applicants.

American Express Membership Rewards. The American Express ® Business Gold Card is excellent at racking up rewards for your business spend. With no need to opt-in or preselect your categories, so you can focus on what matters most — running your business.

As a business owner, getting a credit card that maximizes each dollar you spend does not have to be complicated or expensive. Especially when you opt for The Blue Business ® Plus Credit Card from American Express. The simple and straightforward earning structure makes it a great fit for those looking to earn flexible rewards, without having to fixate on which purchases earn the most points.

Instead, you have the freedom to transfer to a number of different airlines, giving you maximum flexibility and protecting you from devaluations. Hot Tip: In addition, cards from American Express and Chase often have some of the best welcome bonuses. Check our card review pages for the current offers!

Alternatively, you can choose a co-branded small business card from an airline or hotel loyalty program of your choice. Nearly all major U. airlines and hotel chains have a small business co-branded card, so shop around and see which is best for your travel and spending habits.

These cards often have specific benefits for the airline or hotel chain that issues the card. For example, you may get free status, checked bags, upgraded boarding, or other benefits just by holding the small business credit card.

Finally, you can also use a cash-back rewards small business credit card to get no-frills cash-back on your purchases. Shopping portals are an easy way to earn extra points on business purchases.

Further, the earning rate per dollar fluctuates frequently by merchant, so use a website like CashBackMonitor to keep track of earning rates across all merchants and portals.

Regardless of the reward type, there are other aspects to consider when creating a rewards and spending strategy. To maximize your business credit card rewards, consider the following:. Introductory offers.

Sometimes business credit cards will offer introductory rewards to entice new customers. Tiered versus flat-rate rewards. Alternatively, some store-specific cards offer tiered rewards that change based on categories.

If you want to keep things simple or if you spend across many categories, the flat-rate reward may be best for you. If you spend heavily in one category, like fuel, it may be worthwhile to find a card that offers higher rewards for those purchases.

If you're unsure of your business spending habits, reviewing your bank statements may help you categorize expenses. Redemption options. How you redeem your rewards may affect their value.

It's important to understand any limitations on redemption, such as caps on the dollar amount you can redeem at once or when you can redeem them.

Other potential perks. Points, miles and cash back aren't the only benefits offered by a business credit card. Some provide perks like access to exclusive events or premium travel lounges. Employees can usually be added to your business credit card account as authorized users or account managers for free.

They'll receive their own cards but aren't responsible for making payments. Employee cards can help your business earn rewards faster, simplify expense reporting and eliminate reimbursement paperwork. Learn more about how Capital One allows you to manage employee credit cards and rewards.

Choosing the right business rewards credit card should help you earn valuable rewards that can reduce your overall costs.

The best business rewards credit cards can give small business owners thousands of dollars in cash back, miles or points each year Business credit card rewards, which can come in the form of points, miles or cash back, are earned each time you make a purchase with your card Use any of these best business credit cards to earn cash back, flexible rewards, airline miles, or hotel points on holiday gifts for

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One chief way small business owners can build up their cash reserves is by using credit cards that offer rewards in either cash back or points How to Maximize Rewards From Your Business Purchases · Pick the right credit card for your business purchases The earning potential for business credit card rewards is notable Business credit cards may earn rewards on your purchases at different rates. This is similar: Business purchasing rewards

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